Discover the strategy behind each project by exploring the problem, audience, budget, and tools used, then click the links or images to see the final product.
Problem: Low-performing Customer Service Advisors lack the knowledge and confidence to sell Big 5 services effectively, requiring a gamified eLearning solution to improve their skills through interactive practice and reinforcement.
Description: Answer questions about the Big 5 service as you travel to seven stores, in hopes of winning the Big 5 Crown… or will you win the consolation prize?
Audience: Sears Auto Customer Service Advisors in the bottom 20% for selling Big 5 services
Budget: Low
Tools: Articulate Storyline 2 (eLearning)
Big 5 Service Game
– Select an avatar, then move from store to store answering questions to win the Big 5 Crown (not the propeller hat!)
– Uses motion paths and variables
Problem: Customer Service Advisors need to confidently explain and redeem DieHard Edge Maintenance plans to ensure they deliver seamless customer experiences.
Description: This eLearning course takes the learner through the different DieHard Edge Maintenance plans and how to redeem them at a later time.
Audience: All Customer Service Advisors at all Sears Auto stores throughout the US
Budget: Medium
Tools: Articulate Storyline 2 (eLearning and walk-through interactions), Adobe Premier Pro (videos), Camtasia (screencasts), MS Word (job aid)
DieHard Edge Maintenance eLearning
– Follow the step-by-step process for redeeming a DieHard Edge Maintenance product or service
– Watch the videos and video debriefs
– Click through the interactive system walk-throughs
DieHard Edge Maintenance Job Aid
– The Customer Service Advisors can print this and keep it at their workstation for guidance
DieHard Edge Maintenance Screencast (View Available Services)
– The screencasts for this project were created as separate pieces housed on our Intranet; the eLearning contains matching interactive walk-throughs
Problem: Customer Service Advisors need clear guidance on who Vroom is, and how to handle Vroom warranty repairs to ensure a seamless customer experience at Sears Auto.
Description: These eLearning courses take the learner through what Vroom is, how to sell your car to Vroom, and how to handle warranty repairs.
Audience: All Customer Service Advisors at all Sears Auto stores throughout the US
Budget: Low
Tools: Articulate Storyline 2 (eLearning)
Introduction to Vroom eLearning
– Two scenarios: how to sell a car and how to buy a car
Vroom Sell Us Your Car eLearning
– Step by step mini videos (no audio) for each process step
– Interactive conversations between customer and Sears
Problem: Low-performing advisors struggle to sell alignments with tire purchases. A learning solution is needed to reinforce key selling points and boost confidence.
Description: This is a Jeopardy game where Customer Service Advisors answer questions for various dollar amounts to test their knowledge about alignments – one of the additional services they should attempts to sell with a tire purchase.
Audience: Customer Service Advisors who were in the bottom 20% for selling an alignment with a tire purchase
Budget: Low
Tools: Articulate Storyline 2 (eLearning)
Alignment Jeopardy Game
– Choose each question, answer them all, and hopefully you will earn enough points to win!
– Used a template initially, but added sounds, changed the theme and how questions were organized
– Extensive use of variables
Problem Statement: Sears Auto Technicians need a strong understanding of tire services to perform them accurately and efficiently. A game will ensure they have the necessary knowledge to maintain service quality and customer satisfaction.
Description: Tire Service is an eLearning that explains the various services that technicians will need to perform on tires. This exam is to test them on their knowledge.
Audience: All Technicians at all Sears Auto stores in the US
Budget: Low
Tools: Articulate Storyline 2 (eLearning)
Tire Service Exam
– Answer each question before the timer runs out
– Used a template initially but added sounds, added the tire theme, and how questions were organized